In his 28 years as Jt MD of Percept, Shailendra Singh is responsible for: creating and selling over 4000 ad campaigns; conceptualizing and executing over 2500 of India's largest live events; launching India's first global and local talent management agency for sports, music, movies and fashion; brokering deals valued at over $4 billion across cricket, football and boxing - including the largest cricket sponsorship deal in world history; producing 74 full-length feature films; ranked as 12th most powerful man in Bollywood; awarded 16 national awards; bestselling author. Of late, he is best known as The Inceptor of Sunburn - Asia's largest dance music festival. He is Asia's largest music promoter and the only Indian ever to be ranked in the 50 Most Powerful People in EDM .
