Formation and early years: 1981–84 Neil Tennant and Chris Lowe met in an electronics shop on Kings Road in Chelsea, London in August 1981. Recognising a mutual interest in dance music, they began to work on material together, first in Tennant's flat in Chelsea and from 1982, in a small studio in Camden Town. It was during those early years that several future hit songs were created, including "It's a Sin", "West End Girls", "Rent" and "Jealousy". Initially Tennant and Lowe performed as West End because of their love of London's West End, but later they came up with the name Pet Shop Boys, derived from friends of theirs who worked in a pet shop in Ealing. Their big break came in August 1983, when Tennant was assigned by Smash Hits to interview The Police in New York. The duo were obsessed with a stream of Hi-NRG records made by New York producer Bobby Orlando, simply known as Bobby O. According to Tennant: "I thought: well, if I've got to go and see The Police play, then I'm also going to have lunch with Bobby O." They shared a cheeseburger and carrot cake, at a restaurant called the Apple Jack, on 19 August and, after hearing a demo tape that Tennant had brought along with him, Orlando suggested making a record with the Pet Shop Boys. From 1983-84, Orlando recorded eleven tracks with Tennant and Lowe including; "West End Girls", "Opportunities , "It's A Sin", "I Want A Lover", "I Get Excited", "Two Divided By Zero", "Rent", "Later Tonite", "Pet Shop Boys", "A Man Could Get Arrested" and "One More Chance". In April 1984, the Orlando-produced "West End Girls" was released, becoming a club hit in Los Angeles and San Francisco. On 2 November, it was voted "Screamer of the Week" by listeners of Long Island, New York radio station WLIR. It was a minor dance hit in Belgium and France, but was only available in the United Kingdom as a 12" Import. The most successful pop duo in British chart history. In the early 90s they ran Spaghetti Recordings and more recently, Olde English and Lucky Kunst labels. From April 2013 their releases are put out on their own new label x2 .
