Alexander 'Alex' Proud is a British entrepreneur. He was born in Brighton on 14 September 1969 and educated at Tonbridge School and then the University of York, where he studied Politics. In 1998 he founded Proud Gallery, the London photography gallery, which has since grown into The Proud Group including two more galleries, a nightclub and three cabaret venues. Since 2013, Proud featured as a returning dealer on the Channel 4 series Four Rooms, wherein entrepreneurs and businessmen & women are pitched collectibles from independents. Occasionally operating as a columnist and commentator, Proud has written for various publications including NW Resident Magazine, The Daily Telegraph and the London Evening Standard.
On leaving the University of York in 1991 Proud began an apprenticeship with a Japanese Art Dealer in London before opening his first gallery in 1994 selling rare Japanese paintings.
