Rock band from Champaign, Illinois, USA. They named the band [a254406], from the REO Speed Wagon, a 1915 truck that was designed by [b]R[/b]ansom [b]E[/b]li [b]O[/b]lds. Doughty had seen the name written across the blackboard when he walked into his History of Transportation class on the very first day they had decided to look for a name. Rather than pronouncing [b]REO[/b] as a single word as the motor company did, they chose to spell out the name with the individual letters each pronounced [b]("R-E-O")[/b]. Formed in 1967, the band cultivated a following during the 1970s and achieved significant commercial success throughout the 1980s.