ITV were fairly fragmented with Saturday morning offerings, which largely comprised, initially, of the duty announcer reading out birthdays, in between American imports and old films - for quite a while, Tyne-Tees did precisely this - by about 1976, the job of doing that was given to one Lyn Spencer, under the banner of "Saturday Morning Television".A competition was ran to come up with a new name for the strand - the winning name was "Lyn's Look-In" - under that name, the strand went out of the continuity suite and in to a proper studio.