Millions of web publishers know they need SEO expertise, but can't afford an SEO guru.
Rogers Cadenhead is a ServiceNow developer who has created applications in insurance and customer service. He is also the author of more than a dozen books on computer programming and web publishing, including the Sams Teach Yourself Java in 21 Days series, and the chairman of the RSS Advisory Board, the group that publishes the RSS 2.0 specification..