Rajiv Grover
Rajiv GroverThe Handbook of Marketing Research

The Handbook of Marketing Research

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The Handbook of Marketing Research

Uses, Misuses, and Future Advances

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

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Reviews

This is the best volume on marketing research anywhere. It is generally speaking much more complete than any other volume I've ever seen and includes what seems like dozens of chapters by the foremost leaders in the industry.

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