Because my business is sewing, I tend to cater to all my customers. I like sewing and I like helping people.
Good book; a bit manipulative in its approach, but definitely worth the read. It's never about finding the quail, then making the sale.
Very informative with regard to the luxury sales business. It gives personalized service standards and really has helped to inspire me in my employment to reach for authenticity and customization specifics for EACH client not the same across the board.
Helpful if you want to target upper bracket buyers and sellers. However, you will need to have money to invest in working with this level of client.
Good reference material that will be used as a strategic planning guide to fulfill business plan. Tactical attributes will be determined through testing of numerous concepts.
I found this to be a little dated but there were some ideas that got my attention. It is worthwhile.
I had heard several people talk about this book. It was shipped quickly in perfect condition.
I got some interesting statistics from this book. I learned some interesting things about the affluent.
I bought this book because I have a client who sells to the wealthy. I thought perhaps I'd find a gem or an idea, something I perhaps could use to put in his marketing mix, which is already successful.
If you are involved in selling in any way, you would do well to read this book and use it as your selling manual.The pyramind shaped economy has been replaced by the hour-glass economy.
This is just the best book about luxury marketing ever written! Every page of my copy is highlighted.
Many pages are folded in half; I wrote notes everywhere, and highlighted many lines. It had to be a GREAT book for me to do that.
If I were to follow the rules of a savvy, demanding reader, as suggested in the book, "How to Read a Book," I would have casually read this book, without trying to absorb as much as I can; and opted for the second read to be when I choose to be "one with the author," and act like we are truly havng a conversation.But this 215-page book has more information in it that anybody, or at least myself could expect, that there's no way I would lightly read it.
'working in high luxury hotel group wih many VIP's. Expected more specific details and oinstrucions from this book, but generally research and results that are brought in this book, are more then interesting .
IF you are serious about mingling with and potentially selling to or servicing the affluant client, this book is worth the money and your time. I have already seen substantial revenue by applying some of the many ideas and concepts Matt writes about.
