Name: Advertising media A to Z
Rating: 4 (2 reviews)
ISBN: 9780071422147

the definitive resource for media planning, buying, and research

Format
337 pages, Paperback
First published
2004
Publishers
McGraw-Hill
Subjects
Advertising media planning·Dictionaries
Language
English

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Reviews

I was really disappointed to pick this book up and find that it is a dictionary of media terms. Although it includes just about every possible media term out there, I expected more from Mr.

Advertising media A to Z

the definitive resource for media planning, buying, and research

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