This book has some key elements that can be used by alot of sites small and large. Although it may be a bit dated, it goes over elements that people are just learning how to use now.
I read through other peoples reviews here at Amazon.com and bought this book.
This is a great book that follows the classic rules of brand marketing and updates them for the new medium. It takes a step by step approach to planning, creating, and implementing an effective online advertising campaign.
The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity.
I market a website and couldn't figure out what to do afterburning a good part of our budget on banners. This book took methrough developing partnerships and content sharing programs.
The book starts teaching small business techniques, which is not what I was looking for. The author doesn't give almost any real examples to justify his insights.
Finally someone talking about how to make money online with content instead of "things". Thank you Jeff Cannon for making this information so easy to integrate...
