Marketing fundamentals, 2004-2005

. Elsevier/Butterworth-Heinemanns 2004-2005 - "CIM Coursebook Series" offer you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

• Format
• 410 pages, Paperback
• First published
• 2004
• Publishers
• Elsevier Butterworth-Heinemann
• Language
• English