Duncan J. WattsEverything Is Obvious
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence?
Duncan Watts is a principal researcher at Microsoft Research and a founding member of the MSR-NYC lab. From 2000-2007, he was a professor of Sociology at Columbia University, and then, prior to joining Microsoft, a principal research scientist at Yahoo! Research, where he directed the Human Social Dynamics group . He has also served on the external faculty of the Santa Fe Institute and is currently a visiting fellow at Columbia University and at Nuffield College, Oxford.His research on social networks and collective dynamics has appeared in a wide range of journals, from Nature, Science, and Physical Review Letters to the American Journal of Sociology and Harvard Business Review.
