David Brain
David BrainCrowd Surfing Surviving And Thriving In The Age Of Consumer Empowerment

Crowd Surfing Surviving And Thriving In The Age Of Consumer Empowerment

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Crowd Surfing Surviving And Thriving In The Age Of Consumer Empowerment

. The way people buy has gone through a massive revolution in recentyears: thanks to blogs, review sites and chat rooms, we no longer haveto rely on what a company says about its products and services - we canread what our fellow consumers think about what they've bought, andmake our own decisions bearing those views in minds. The result?

About David Brain

Zimbabwean cricketer.

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A new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of empowered consumers. These consumers are emboldened and enthused by a new spirit of enquiry and self-expression, and powered by the Internet.

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