Weiping Zhang
Weiping Zhang
Xianda Zhang
Xianda Zhang
Zhanmin Zhang
Zhang Sheng
This volume is the result of the author's research in the past ten years.
Haoran Zhang
Ed Zhang
In sequential analysis, the sample size is not fixed in advance.
Zhang Sheng
This volume is the result of the author's research in the past ten years.
Jenny Tinghui Zhang
Zhanmin Zhang
Lawrence Zhang
Jie Zhang
Yu-Jin Zhang
Zhanmin Zhang
Xiaohua Douglas Zhang
Changqing Zhang
Jie-Fang Zhang
Zhang Ji
Shixin Ivy Zhang
Fan Jeremy Zhang
Kat Zhang
Junliang Zhang
Yu-Jin Zhang
Beibei Zhang
Yinping Zhang
Zhang Yueran
Xiaolei Zhang
Lijie Grace Zhang
3d bioprinting and nanotechnology in tissue engineering provides an in depth introduction to these two technologies and their industrial applications.
Jianjun Zhang
Mingming Zhang
Amy Zhang
Luyao Zhang
Haoying Zhang
Suojiang Zhang
Jinsuo Zhang
Chaofeng Zhang
Bin Zhang
Samuel Zhang
Yue Zhang
Shixin Ivy Zhang
Sam Zhang
Robert P. Ormrod
Chris Brogan
NSCC Faculty
Pantea Foroudi
Jörg Koch
Das lehrbuch vermittelt in komprimierter form die wesentlichen begriffe und methoden der marktforschung.
Grant Leboff
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway.
Sotiris T. Lalaounis
"this book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives.
Robert V. Kozinets
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.
Adam Levin
Robert V. Kozinets
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.
Ming Lim
The practice of increasing a products perceived value to the customer - known as brand management - has grown out of all proportion to its original foundations, leading some to use the term "obsessive branding disorder" in recent years.
Adam Gower
Real estate crowdfunding: an insider's guide to investing online introduces the reader to basic real estate investment concepts and then takes a deep dive into how to invest passively yet wisely in real estate syndications.
Sandro Castaldo
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing.
Susanne Knorre
Brendan Canavan
Brendan Canavan
Avi Savar
Per Andersson
John Egan
John egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.
Mark Toft
Mackenzie (mackey) is a young aspiring actress residing in a suburb of philadelphia.
Terry Smith
The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice.
. . . Reichsverkehrsministerium
Frans Folkvord
Mark C. Green
Smith, P. R.
John egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.
Kai D. Wright
Elevate your brand, rise above the crowd, and build tribein follow the feeling, strategy advisor kai d.
Will Eagle
Advice from a youtube insider on how to creative effective campaigns youtube is the top destination for online video.
Natalie Mizik
Ming Lim
Vannie Naidoo
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase.
Robert W. Palmatier
Rajiv P. Dant
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage.
Jan Dirk Baetens
Bilgehan Bozkurt
Tommy Blanchard
William M. Pride
Ayantunji Gbadamosi
Mehdi Khosrow-Pour
One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue.
Frans Folkvord
Chris Golec
B2b companies spend $40b on marketing each year, yet the traditional model for lead generation, the engine that drives growth for b2b, is fundamentally broken.
Larry Weber
Sandra Moriarty
Larry Weber
Alison Baverstock
Over five editions, how to market books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.
Mark Miller
A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.
Jürgen Kulle
Peter Holden
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing c.
Irene Giesen-Netzer
Nelly Botezatu
Data driven marketing examines various aspects of marketing using data including brief comparison of historical marketing practices and prevalent marketing practices.
Peter Holden
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing c.
Nikolina Koporcic
Stefan Wöllenstein
Corinne Tan
How are users influenced by social media platforms when they generate content, and does this influence affect users' compliance with copyright laws?
Nikolina Koporcic
Dawn Lerman