Doesn't fit into the current trend at all.
The book is awesome. It presents a lot of examples/case studies for marketers of how to do things in a different way.
The Next Evolution of Marketing explains how professionals can tailor their marketing concepts to reach diverse levels of customer desires. The author included problems, real life examples and experiences and describes how to implement successful marketing.
Seth Godin writes about gaining the persmission of potential customers while marketing. Bob Gilbreath explains how people are changing their expectations of internet marketers, and what we need to give them if our marketing efforts are going to succeed.
I had to get this book for class. I am trying to avoid reading it and will resell it as soon as the semester ends.
As a marketer, I read a LOT of marketing books. Some I forget.
As a recent college grad trying to get into the advertising industry, this book got me excited to work in the field that is going through so much change right now. The bottom line of this book explains how the old model of "tell and sell" advertising is basically dead.
For progressive marketers and their advisers anxiously monitoring the tectonic shifts in consumer media consumption and the degrading performance of their traditional marketing strategies, this book does a great job of landing the conceptual plane described by today's media and marketing thought leaders such as Godin, Garfield, and those Punk Marketing guys. Traditional media isn't dead, but over the coming years it will become increasingly important for brands to create value with their actual marketing efforts.
I must say that when asked to review Bob Gilbreath's book, The Next Evolution of Marketing, I was somewhat reluctant. Probably because I expected it to be yet another of those marketing potboilers lining the shelves of America's bookstores, either sporting such esoteric titles as The Twelve Immutable Marketing Secrets of the Kalahari Nomads, or words of wisdom from some gnarly old retired captain of industry, probably ghost written by his latest trophy wife.
You only need to look at your personal behavior of ignoring commercials to understand that conventional interruption advertising no longer works. We have all become quite adept at tuning out advertising/marketing efforts.
Bob Gilbreath has created a wonderful resource with this book in which he talks about the current state of marketing and how things are changing. Unlike far too many other books on the subject, Gilbreath actually talks about how things are different and then he goes on to explain *how to respond accordingly* and how to adjust your marketing efforts to best take advantage of the new social, interactive environment and all the new ways of reaching your target market.
I think this is a really practical, useful resource for marketers and communication specialists. I love the wealth of examples the author draws on to make his point.
Awesome read. This book is based on a premise that in today's day and age, marketers looking to be successsful must create marketing is meaningful to consumers.
Ever used a free Samsung charger in an airport? How about the free public toilets in Times Square from Charmin?
Given today's environment, it's essential that companies maximize the return on every marketing dollar spent. Marketers today are dealing with limited budgets, changing mediums and customers who are being bombarded with messaging everywhere they look.
